Turtleson was recently featured by Athlon Sports in a new article from Senior Golf Writer Brendon Elliott exploring how the brand is growing while protecting the culture, product standards, and relationships that shaped it from the beginning.
Published one year after Athlon first shared the Turtleson story, the new feature looks at the next chapter: expanding our team and operations, refining products across a broader collection, investing in natural fibers and thoughtful performance, and building greater visibility throughout professional golf.
The article also highlights the details behind our approach, from the Standwell Collar and 11-stitch buttons to continued improvements in fit, fabric, and construction.
Just as importantly, it recognizes the role golf professionals, buyers, and green-grass retail partners continue to play in Turtleson’s growth.
At the center of the story is a question we take seriously: How do we become a bigger company without becoming a different one?
For us, growth is not about reinvention. It is about listening more carefully, making increasingly intentional decisions, and continuing to become better while staying grounded in Bristol, Tennessee, and the relationships that brought us here.
Originally published by Athlon Sports on August 5, 2026