Our story · Bristol, Tennessee · Est. 2011
A considered wardrobe. A point of view shaped by the mountains. And the freedom to make it all your own.
Explore our storyBuilt on Better.
At Turtleson, we believe great apparel reflects who you are, how you live, and what you value. That’s why everything we create is Built on Better: timeless clothing, modern performance, and a careful eye for the details that matter.
We started in East Tennessee with decades of experience in sportswear and a shared idea of what getting dressed should feel like. Comfortable in the moment. Confident in your choices. Entirely yourself.
That means flattering fits, thoughtful fabrics, and pieces that earn their place in your wardrobe. Clothes that help you present your best self, wherever the day takes you.
Greg & Chet
Bristol, Tennessee
Our roots are in golf. Our point of view comes from Bristol, Tennessee, where the mountains set the backdrop and the seasons give us plenty of reasons to think carefully about what we wear.
A cool morning on the course. An afternoon in town. A table on the porch when everyone decides to stay a little longer. There’s an ease to life here that finds its way into our clothes: refined, comfortable, and always appropriate to the moment.
It’s the feeling we bring with us, wherever we go.
Only at Turtleson
01 / Only at Turtleson
A good collar gives the whole shirt its composure. Our exclusive Standwell Collar uses proprietary bonded construction to hold its shape from within, without collar stays or hidden buttons.
Developed by our team in Bristol through nearly a year of prototypes and refinement, it gives the neckline a clean, balanced finish. A small detail that changes how you feel in the shirt.
02 / Only at Turtleson
Look closely at the buttons on a Turtleson polo. The distinctive vertical 11-Stitch is a nod to 2011, the year we began.
It’s our quiet signature: a little of our history, sewn into something you make your own. Exclusive to Turtleson, and meaningful long after the first wear.
Wardrobe Logic
Turtleson Wardrobe Logic is how we make each collection part of a larger conversation. Colors, textures and proportions are considered together—and in relation to the seasons that came before.
The colors you reach for. The textures you enjoy. The fit that makes you feel at ease. Our collections give you a considered starting point, with enough variety to express your own style.
Each new season takes the previous ones into account. An added layer, a fresh color, a different texture: thoughtful additions create new possibilities for the pieces you already love.
A round of golf, an office day and an evening out each deserve their own look. Our brand offers options for every part of that life, with intentional pieces that cross over naturally. The connection is your style.
Built on Better.
We begin with what a garment needs to do, then choose the fabric to help it do that beautifully. Sometimes that means the softness of cotton or cashmere. Sometimes it’s merino wool, a textured piqué, or a performance blend that gives you room to move.
Weight, drape, breathability, stretch and feel all have a part to play. Each choice is intentional, because the best fabric is the one that suits the piece—and the way you’ll wear it.
Our people
Product design, collection planning, photography and customer care all come together in-house, with a team that knows the clothes from the first idea to the finished collection.
Call Turtleson and you’ll speak with a real person at our Bristol office. Someone who knows the clothes and cares about getting things right. That personal connection is part of what you’re investing in, too.
Worn your way.
For the round. The meeting. The weekend away. Discover pieces that fit your moments—and feel like you.
