We’re back in the office from an incredible PGA Show in Orlando and wanted to share a quick update.
It's amazing to think about how far we've come since 2011, when Greg and Chet were working from a single table. This year, our booth was constantly humming with activity across a dozen sales stations, all of them booked solid.
Blurring Lines Between Luxury and Performance
The big headline from the show is that our Fall 25 collection was a huge hit. Without straying from our roots in polos and quarter-zips, we're really leaning into premium outerwear and elevated layering pieces, and the response has been fantastic.
The Innovative Merino Fair Isle Hoodie
Everyone was particularly drawn to our new merino hoodie with a Fair Isle pattern – it's exactly what we're all about, that perfect blend of performance and luxury. The way it bridges the gap between technical sportswear and premium knitwear really seemed to resonate with buyers.
Global Growth and Connections
One of the highlights was seeing our international team connecting with clubs from all corners of the globe. Our worldwide footprint continues to grow, and it’s always fun bringing our overseas reps to the U.S. for a few days.
Scale and Impact
The PGA Show itself is massive now (if you can believe it, there's almost 10 miles of show aisles!), but what really matters is the quality of the conversations we're having. When you see 40,000 industry professionals coming through, and your booth is consistently one of their key stops, it really drives home how far the brand has come.
Looking Forward
Looking ahead, we're more excited than ever about Turtleson's direction. The response to our elevated outerwear and premium layering pieces tells us we're hitting the right notes in terms of both performance and luxury.
Here are some snapshots from the show floor – they tell the story better than I can!
