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Spring 2024 Collection

By: Leighton H.

From the moment we introduced our Spring 24 collection to our sales team back in July, we knew there was something special about this line.

It’s a bit of a paradox – Spring 24 feels both like a big leap forward for the brand and at the same time a return to classic Turtleson style.

Let’s take a quick look at a few highlights from this new collection.

The Inspiration

The whiteboard in the design room at our Bristol, Tennessee headquarters is always plastered with ideas. From magazine clippings to color swatches to travel photos, our design team pulls inspiration from every source imaginable.

For Spring 24, their best ideas coalesced around four themes: the Pacific Islands, the California desert, the beauty and wonder of pollinators, and classic Americana.

You’ll see these themes translated into colors, patterns, and fresh new products all over our Spring 24 line.

New Spring Apparel Colors

New Colors

We’ve never been ones to shy away from color, but at the same time, we approach color in a thoughtful way. We love colors that are versatile and current, but most importantly, we love colors that look great on you.

For Spring 24, we’re excited to introduce a host of new colors, including Antique White, Apricot, Butter, Plumeria, Turtle, Splash, Vintage Red and Wave.

Each of these new colors is beautiful and interesting on its own, but when our designers started pairing these new colors up, magic started happening.

Let’s check out a few of these great new color combinations.

New Color Combinations 

When we paired Splash and Retro Pink together, the result was a cool, beachy feel that evokes island life. You can catch this combo on our Ringo Performance Polo and our Dean Stripe Performance Polo.

Another fun discovery was how nicely our Vintage Red works with other colors to really nail the classic Americana look. Our Holt Performance Polo features an Antique White and Vintage Red pairing, while our Sherman Stripe Performance Polo features a Vintage Red and Navy pairing.

You better believe both of those shirts will end up in my collection.

Tri-Cities Shorts
Lester Hoodie

Fresh New Products 

To me, the big story from Spring 24 is the birth of brand new products that are sure to become fast favorites.

Over the years, we’ve continued to dial in the formula for the perfect hoodie. Our Wallace Hoodie is so popular we can barely keep it in stock, and I’m willing to bet the new Lester Oxford Performance Hoodie will be a hit, too.

If you haven’t tried our Lester Oxford fabric, now is the time. Made with our special modal knit, it has a smooth, soft feel you won’t believe. Available in six colors, we’ve made it so you can easily mix and match the Lester Oxford Performance Hoodie with your other Turtleson pieces (and your favorites from other great brands).

Our lineup of shorts and pants gets a big boost for Spring 24. We made so many additions and upgrades I don’t have time to go through them all here, so I’ll point you to the new arrival I’m most excited about: the Tri-Cities Stretch Performance Short.

Built with the sporty comfort of an athleisure short, but designed with the refined good looks of a golf short, the Tri-Cities Stretch Performance Short comes with an 8-inch inseam. Not too long, not too short.

Women's Apparel

More Choices for Women 

We’ve met tons of women who resonate with our unique point of view, and Spring 24 was the right time to expand our offerings for women.

In addition to bringing new colors to some existing favorites, our new Mariposa Performance Polo and Honey Performance Polo introduce two new geometric patterns to our polo lineup.

Beyond polos, we’re adding several really cute pieces to the mix. The Breeze Sleeveless Top will keep you comfortable in all the right ways. The standup collar will keep the sun off your neck, while the sleeveless design will make sure you can swing your golf club or pickleball paddle freely.

I’ll add a quick plug here for the Ellie Solid Performance Quarter-Zip Pullover. Sporty and stretchy with an upscale look, the Ellie Solid Performance Quarter-Zip Pullover is an ideal companion on the golf course. Crafted with a raglan shoulder for mobility and a stylish stand-up collar, this performance quarter-zip provides a stylish look and comfortable fit.

Timeless Style, Modern Performance 

There’s so much more to Spring 24 than we can show you in one blog post, but I thought you might enjoy this little sneak peek into how it all came together.

We have plenty more to show you, and the best way to stay connected is by email. If you’re not already on our email list, you can add your name below.

Happy Spring!