We believe great design isn’t about chasing trends—it’s about constant refinement.
That philosophy led us to The Polo Project, a year-long journey to take our signature polo and make it even better.
The Challenge: Improve Without Changing
Our customers already loved the way our polo fit. So, instead of reinventing the wheel, we focused on the details—the small but meaningful changes that would make a great polo even greater.
The Deep Dive: What We Learned
We analyzed every aspect of our polo and a large sample of polos on the market, from collar construction to fabric performance.
We tested, adjusted, and tested again, looking for ways to enhance quality, durability, and style without losing the effortless feel that defines a Turtleson polo.
A Better Collar—No Gimmicks Required
A polo’s collar sets the tone. If the collar is too flimsy, the whole look falls apart.
Some brands rely on hidden snaps, plastic inserts, or magnetic tabs to keep collars in check. Not us.
Instead, we developed a new collar shape with premium interfacing—no tricks, just pure craftsmanship.
The result?
A collar that sits perfectly and holds its structure all day, no buttons or gimmicks needed.
Subtle Tweaks, Big Impact
The best updates don’t scream for attention—they just make everything feel right. Two refinements made all the difference:
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Shortened the placket by half an inch for a cleaner, more modern front.
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Trimmed the sleeve length ever so slightly to create a sharper, more tailored silhouette.
Same great fit, just dialed in for a more polished look.
Tested to Last
First impressions are important, but it’s important for your polo to stand the test of time. We put our updated design through a year of wear, wash, repeat.
The collar stayed sharp. The fabric held up. The fit never faltered.
The Best Polo We’ve Ever Made
After all that work, we can confidently say: this is our best polo yet. It delivers:
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A structured collar that holds its shape naturally.
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A refined, modern silhouette that flatters every body type.
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A performance-driven fabric that moves effortlessly from the golf course to everyday life.
What’s Next?
The results of The Polo Project debut with our Spring 25 Collection, bringing a refined collar, modern silhouette, and enhanced durability to our signature polo.
But our commitment to craftsmanship doesn’t stop here—at Turtleson, great design is always evolving, one thoughtful detail at a time.