Our Story

Built on Better

At Turtleson, we believe great apparel does more than look sharp. It reflects who you are, how you live, and what you value. That’s why everything we create is built on better: a mindset that drives us to craft timeless clothing with modern performance, rooted in integrity, innovation, and purpose.

Our story begins in East Tennessee, where lifelong friends Greg Oakley and Chet Sikorski set out to build something different. With decades of experience shaping some of the most respected names in sportswear, they didn’t just bring history; they brought a vision for the future. One that blends classic craftsmanship with forward-thinking design. One that puts people first. One that never loses sight of the details that matter.

Today, Turtleson operates out of our international headquarters in Greg and Chet's hometown of Bristol, Tennessee, a place that continues to inspire everything we do. From crisp mountain mornings to winding rivers and championship fairways, we design for a life well lived in all four seasons. We believe in flattering fits over passing trends, smart performance over industry shortcuts, and clothing that earns its place in your rotation.

Subtle touches tell our story. Like our '11-stitch' buttons, a nod to our founding year, 2011. Or the iconic Standwell collar, featuring a proprietary bonded construction that keeps its shape without stays or gimmicks. These aren’t afterthoughts; they’re reminders that better is always possible when you care enough to invest the time to build it right.

When you invest in premium clothing, you’re not just buying a product. You’re choosing a partner in how you present yourself to the world. Here at Turtleson, we don’t take that lightly. That’s why we design with intention, lead with innovation, and build with authenticity.

We’re proud to earn your business, and we genuinely hope you feel that connection—our roots, our passion, and our commitment to you.

Welcome to Turtleson