02 / The cashmere story
The cashmere
difference.
A closer look at Kephart, the Maxwell silhouettes and the details behind a timely holiday conversation.
The interest we’re seeing
A gift with a story to tell.
The interest we’re seeing in Turtleson cashmere makes it a timely conversation as customers start thinking about holiday gifts. For a retail team, the strongest introduction is often the simplest: let someone feel the knit, then explain what makes that particular piece worth a closer look.
Kephart brings our approach into focus. It combines 100% cashmere with the familiar ease of a hoodie, creating a layer that feels at home beyond the course as well as on it.
The fibre
Kephart is made from 100% cashmere, using long-staple fibres sourced from Inner Mongolia.
The feel
Softness, lightweight warmth and an easy drape are central to its appeal.
The shape
A relaxed hoodie silhouette makes cashmere feel natural in an everyday wardrobe.
Kephart Cashmere Hoodie
Cashmere standards
The standards featured on our Kephart product page. Follow each link to learn more about the organisation and its work.
In the press
Editors are taking notice.
MyGolfSpy
Its August feature on Turtleson highlighted Kephart’s 100% cashmere construction as part of a closer look at the brand.
Read the 13 August feature →Athlon Sports
Athlon named Kephart “The Luxury Choice” in its autumn layering shortlist, placing it alongside other pieces from the Fall 2026 collection.
Read the 16 August feature →Two more ways to wear cashmere
Meet Maxwell.
For customers who prefer a different neckline, Maxwell offers two classic 100% cashmere silhouettes. Keep the conversation specific to how each customer likes to dress.
Maxwell Quarter Zip
A zip neckline, ribbed collar, cuffs and hem, and a clean classic fit. A natural option for someone who likes to adjust the neckline over a shirt.
View the product details →
Maxwell Crewneck
A simple crewneck in 100% cashmere. A useful counterpoint to the hoodie and quarter zip when building a considered knitwear presentation.
View the product details →For the shop floor
Let the details do the talking.
Present the hoodie, quarter zip and crewneck together so customers can compare the shapes. Ask where the gift will be worn, show the neckline over a familiar shirt, and include the care conversation before the customer leaves.
Our Holiday Gift Guide provides more seasonal context. For care, follow the individual garment label and use our garment-care guide as a starting point. Ask the international team about your market’s assortment and availability.
For our international partners
Keep the conversation going.
For product information, range planning or help with these stories, contact our international team.
Contact our international team →international@turtleson.com
International wholesale enquiries are handled by our team. Turtleson.com does not offer international shipping.